How Music, Scent & Neuroscience Enhance Emotional Well-Being Experiences in Hospitality

March 5, 202639:2042 views

This ITB Berlin 2026 panel session, moderated by Prof. Dr. Alexander Schmidt (Hotel School The Hague), tackled the hospi...

This session at ITB Berlin 2026 explored the next generation of customer understanding in hospitality: AI-enabled synthe...

This panel discussion at ITB Berlin, moderated by Jan Huizing (Hotelschool The Hague), brings together four practitioner...

This session, 'Kick-off ITB with the Global Google Travel Outlook,' presents the 'Power of Travel 2050' study — a joint...