Round-off and take aways for the hospitality ecosystem
Summary
Closing round-off segment of the hospitality track at ITB Berlin, hosted by Dr. Karoline Wiegerink (Professor City Hospitality, Hotelschool The Hague). Three Hotelschool The Hague students — Lukas Biermann (Rosewood Amsterdam), Lukas Knauber (Master Student in Leading Hotel Transformation), and Marjolein Bekker (Bachelor Student) — share their key takeaways.
Core themes: hospitality as a people-first, connections-driven industry; a shift in luxury hospitality from materialism toward experience and transformation; and purpose-driven, employee-first leadership.
Key Takeaways
- •Hospitality remains fundamentally a people's business — meaningful connections with colleagues and guests are the foundation of industry transformation.
- •Luxury hospitality is moving away from a materialistic standpoint toward becoming an experience and transformation industry.
- •Community and purpose-driven leadership matter more than ever, with emphasis on building culture from the ground up starting with employees.
- •"Being together is better than being alone" was cited as a guiding principle for transforming the hospitality industry into a sustainable future.
- •Student hosts from Hotelschool The Hague represented the next generation of industry leaders, highlighting the importance of developing talent within hospitality.
Transcript
Thank you u the online audience that you have joined us today. It was a pleasure hearing all the stories onwards uh towards a sustainable real lasting balanced future of our hospitality industry. Um it was a pleasure listening to all these stories, learning and it was a pleasure working together with uh these great student hosts. Please give them a huge applause for hosting this um track of hospitality and as a final remark I would really like to give you the final word and just say what are the...
