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Sessions

Browse all ITB Berlin 2026 sessions.

1 session
When Less Feels Better: How Psychology and AI Shape Smarter Travel Decisions31:04

When Less Feels Better: How Psychology and AI Shape Smarter Travel Decisions

Prof. Dr. Kai Markus Müller, a professor of consumer behavior and neuroscientist at HFU Business School (Black Forest) a...

Prof. Dr. Kai Markus Müller

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