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Piero Sierra — ITB Berlin 2026 | ConferenceDigest

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Piero Sierra

Sessions (2 videos)

Agentic Commerce Unlocked: AI Use Cases Redefining Travel

Agentic Commerce Unlocked: AI Use Cases Redefining Travel

This flagship session on Agentic Commerce at ITB Berlin 2026 brings together three senior leaders — Piero Sierra (Chief...

Dirk RoglSergio GOLIA

The Industry View: How Travel Will Become AI-native

The Industry View: How Travel Will Become AI-native

This panel session at ITB Berlin 2026, moderated by Dirk Rogl of Travel Commerce, brought together four senior technolog...

Dirk RoglTravel Commerce