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Prof. Dr. Kai Markus Müller — ITB Berlin 2026 | ConferenceDigest

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Prof. Dr. Kai Markus Müller

Professor of Consumer Behavior / Chief of Behavioral Strategy

Sessions (1 video)

When Less Feels Better: How Psychology and AI Shape Smarter Travel Decisions

When Less Feels Better: How Psychology and AI Shape Smarter Travel Decisions

Prof. Dr. Kai Markus Müller, a professor of consumer behavior and neuroscientist at HFU Business School (Black Forest) a...

Prof. Dr. Kai Markus Müller