Destination Track
10 sessions
20:01Smart Destinations Reloaded: How AI and Web 3 Transform Destination Management
Professor Dr. Dimitrios Buhalis, a leading global researcher in travel technology and destination innovation at Bournemo...
35:14Culture as a Catalyst: How Music and Arts Drive Destination Growth
This 35-minute panel at ITB Berlin 2026 brings together four voices on how music and arts drive destination growth: Prof...
30:42AI and the New Power Map of Travel
This ~30-minute ITB Berlin panel, moderated by Lea Jordan, examined how AI is redrawing influence and power across the t...
54:31These Ideas Will Transform Tourism
This high-impact session hosted by the Travel Foundation at ITB Berlin 2025 presented three investable solutions for tou...
48:53Shaping Tourism Transformation: Cooperation Instruments & Market Partnerships
This session at ITB Berlin 2026 examined practical cooperation instruments for sustainable tourism development in partne...
50:54City Destinations under Pressure
This 51-minute panel at ITB Berlin brought together urban planners, tourism officials, a technology entrepreneur, and a...
55:09Platform for Partnership: Sector Dialogue on Tourism for Sustainable Development
This session, moderated by Prof. Dr. Willy Legrand, was the third and final session hosted by Germany's Federal Ministry...
36:44The Painful Transition from Destination to Living Space Management
This 40-minute panel at ITB Berlin 2026, moderated by Prof. Dr. Harald Pechlaner, confronts the structural shift from vi...
47:54Partnering for Impact: Tourism and International Cooperation Driving Sustainable Development
This opening session of ITB Berlin 2026's Blue Stage program — a three-hour series developed in partnership with the Ger...
0:34Opening of the Destination Track ITB Berlin 2026 03/04/2026
Brief opening of the Destination Track at the ITB Berlin 2026 Blue Stage convention, moderated by Prof. Dr. Harald Pechl...