eTravel Track
13 sessions
24:01The Hidden Operational Costs of Travel Payments - powered by Sunrate
This closing panel session at ITB Berlin 2026, moderated by Kevin White (VP Corporate Solutions, Mastercard), brought to...
20:03From bookings to belonging - Building long-term value through community.
Andrea D'Amico, CEO of WeRoad, delivered a keynote at ITB Berlin 2026 (approximately 20 minutes, ~1,200 seconds) arguing...
21:41Boosting hotel direct sales: How AI and Google are driving the game - powered by Blastness
This 21-minute session at ITB Berlin 2026's E Travel Track, co-presented by Matteo Pagni (SEA Partnership Manager, Blast...
31:04When Less Feels Better: How Psychology and AI Shape Smarter Travel Decisions
Prof. Dr. Kai Markus Müller, a professor of consumer behavior and neuroscientist at HFU Business School (Black Forest) a...
25:10Leadership Innovation in Travel & Hospitality, Beyond Transactional Efficiency in the Age of AI
This panel session at ITB Berlin focuses on the human leadership dimension of AI-driven transformation in travel and hos...
24:16Beyond the Buzz: How AI Agents Transform Group and Event Sales in Hospitality
Felix Undeutsch, CEO and co-founder of hivr.ai, delivered a keynote at ITB Berlin 2026 demonstrating how agentic AI is t...
![[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FMi14zWF0sJo%2Fmaxresdefault.jpg&w=3840&q=75)
32:08[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era
Wishy Arora, Ecosystem Product Management Lead for Travel at Google, delivered a 40-minute masterclass at ITB Berlin 202...
14:48Mixed Reality Experience "UNESCO world heritage in Germany”
Olaf Schlieper, Innovation Manager and Accessible Tourism lead at the German National Tourist Board (DZT — Deutsche Zent...
37:23Winning the Decision Layer: What AI Changes for Hotel Distribution
This 37-minute session from ITB Berlin 2026 opens with an impulse keynote by Sanjay Vakil (CEO, Direct Booker) followed...
18:18The Strategic Payment Advantage: Accelerating Global Travel with lastminute.com - powered by Adyen
This 18-minute fireside chat at ITB Berlin 2025, moderated by Lea Jordan, features Nicola Bettari (Fintech & Payments Di...
21:55From Search to Scroll: Turning Discovery into Bookings
Judith Eyck, Chief Operating Officer at HolidayPirates Group, delivered a 22-minute keynote arguing that social media sc...
31:15Executive Forecast 2026: What Really Matters in Travel Tech Now
This executive panel at ITB Berlin 2026, moderated by Lea Jordan, brought together Chinmai Sharma (SVP & Global Head of...
29:36Beyond Resolution: The Future of Travel Tech
Tino Klähne, Principal Futurist at Lufthansa Innovation Hub, delivered a strategic keynote titled 'Beyond Resolution: Th...