Hospitality Track
14 sessions
3:11Round-off and take aways for the hospitality ecosystem
Closing round-off segment of the hospitality track at ITB Berlin, hosted by Dr. Karoline Wiegerink (Professor City Hospi...
27:07Reengineering MICE Sales for Hotels - How AI & Automation Transform Group & Event Revenue
Joonas Ahola, CEO and Founder of MeetingPackage, delivered a keynote at ITB Berlin 2026 on the state of MICE (Meetings,...
53:44Beyond the Algorithm: Why AI Still Fails at Trust, Culture & Human Connection
This panel session, moderated by Dr. Jessika Weber-Sabil (Professor of Digital Transformation for Cultural Tourism, Bred...
38:35Hotels as Drivers of Community Value – Challenges and strategies
This panel discussion at ITB Berlin, moderated by Jan Huizing (Hotelschool The Hague), brings together four practitioner...
30:14Hotels as Neighbourhood Hubs and Third Places | Industry Leaders Inspiration
This fireside chat at ITB Berlin 2026, moderated by Jan Huizing (researcher at Hotelschool The Hague), brought together...
49:04Longevity Hotels: Medical Breakthrough or Marketing Myth?
This ITB Berlin 2026 panel session — titled 'Longevity Hotels: Medical Breakthrough or Marketing Myth?' — brings togethe...
29:08Inside Regenerative Hospitality: Real Stories Shaping the Future
This panel session at ITB Berlin, titled 'Inside Regenerative Hospitality: Real Stories Shaping the Future,' brought tog...
37:05The Luxury We Are Leaving Behind: Why Regenerative Hospitality is the Future
This 37-minute session at ITB Berlin 2025 (the 60th edition) examines the transformation of luxury hospitality from a st...
4:02The Balance of Tomorrow: Opening Thursday's Hospitality Track
This short opening segment kicks off the Hospitality Track at ITB Berlin 2026. Dr. Karoline Wiegerink, professor at Hote...
54:11Future-proofing hospitality: the skill gap dilemma
This ITB Berlin 2026 panel session, moderated by Prof. Dr. Alexander Schmidt (Hotel School The Hague), tackled the hospi...
53:09A next level of Customer Centricity : AI-enabled Synthetic Personas in Hospitality Innovation
This session at ITB Berlin 2026 explored the next generation of customer understanding in hospitality: AI-enabled synthe...
32:00Kick-off ITB with the Global Google Travel Outlook
This session, 'Kick-off ITB with the Global Google Travel Outlook,' presents the 'Power of Travel 2050' study — a joint...
5:20The Balance of Tomorrow: A Warm Welcome to today's Hospitality Track
A brief opening welcome session for the Hospitality Track at ITB Berlin, hosted by Dr. Karoline Wiegerink (professor of...